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HubSpot CRM Leads to Full Mid-Range Agency Retainer

Written by Fergal O Shea | Aug 11, 2020 5:36:52 PM
HubSpot CRM Leads to Full Mid-Range Agency RetainerSix & Flow used HubSpot’s free tools to build a trusted relationship early in the sales process, leading to product upgrades and revenue growth.Six & Flow is a Manchester-based growth marketing agency and diamond HubSpot partner working across digital to help grow businesses through brand awareness and customer acquisition. Creating digital strategy and managing delivery, Six & Flow considers itself a performance-led growth agency, that works to achieve a clear return on investment for its clients. Delivering across current and emerging digital channels, Six & Flow works in partnership with clients priding itself on being commercial, creative and playful in approach.Scaling an Agency Through Free Tools

Six & Flow became a HubSpot partner in 2015. Since joining the program, they’ve been able to build a sustainable and scalable growth model for their agency by using HubSpot’s free tools as an entry point in their sales process. As of 2019, 25% of their total agency retainer business originated from free HubSpot tools which also accounts for 40% of their total HubSpot monthly recurring revenue.

Recently, Six & Flow identified an opportunity to use HubSpot’s CRM, sales and marketing tools as the first hook to show early value. By establishing quick wins at the free tier, they were able to quickly move their client, Inkpact, down the best-fit upgrade path: from free tools to Marketing Hub Professional and Sales Hub Professional.

The Challenge of Automating Personalized Notes at Scale

Inkpact , a London based start-up, marries together tech with a community of human scribes to enable brands to send handwritten notes and personalised gifts to customers at scale. Born in 2015 amongst the overwhelm of digital, their solution is to use pen and paper to empower businesses to communicate with thoughtfulness.

As their business grew, Inkpact faced many challenges such as

  • - Not having a centralized source of customer information
  • - Too many disparate marketing tools
  • - No view into the impact of sales and marketing efforts
  • - General lack of engagement with customers
  • - Too much time wasted on sales administration and prospecting.
The Upgrade Path to Grow Better
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