We started exploring tiny things by sharing a single Signal: miniature cooking sets. We’ve now gone all-in on the tiny business, and found that it’s not just the miniature cooking set–it’s tiny 🏡, tiny 🎂, tiny 🌵, and just about tiny everything. We teased out over 50 tiny products and whether they’re on the 👍 or 👎.

Check out the full deck or continue reading to see how people are utilizing Youtube to capitalize on “tiny” trends––from miniature cooking to miniature creations–and how you can get in on the surprisingly unsaturated market.

Want the tiny version? Check out this spreadsheet.

Tiny Everything

• There is a niche trend of people purchasing tiny things–not for their kids, but for their own enjoyment.
• From tiny cooking supplies to miniature zen gardens to tiny Nutella jars, people are seeking out miniature-sized items.
• Some are capitalizing by selling these items digitally, while others are using the power of social media to build channels around this trend.

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