Noms Bake Shop: $1m cookie company persuades father to come out of retirement

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In 2016, the Martin family noticed something mundane about corporate gifting: No matter the holiday or special occasion, everyone seemed to receive the same box of crackers, nuts, relish, or Clark Griswold-esque jelly. 

Sensing an opportunity to inject originality, Siblings Trevor and Andie Martin; father Mike Martin; launched Noms, a personalized cookie product. Trevor and Andie had enjoyed their father’s confections throughout childhood, and they convinced him to come out of retirement from his computer engineering career to spearhead product development.