---
title: "Lunya: An innovative sleepwear brand scales to $25m | Trends by The Hustle"
description: Lunya focuses on “off-hours wear.” Inexpensive, situational pajamas were out (goodbye, fleece pants with Santa Claus on them). Premium fabrics and innovative designs were in.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-02-17-at-4_19_51-PM-3.png
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-02-17-at-4_19_51-PM-3.png)

*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read dozens of in-depth features [here](https://trends.co/articles/small-business-features/).*

In 2012, Ashley Merrill found herself going to sleep wearing an outfit she had donned hundreds of times before: her husband’s oversized clothes. She was finally tired of it. *Is this what it’s going to be?*, she asked herself.

Merrill wanted more. But the market was flooded with sleepwear that didn’t feel right — too sexual, or too matronly, or not functional enough. So in 2014, she created “the ultimate business-school project.” A new kind of sleepwear brand.

## Related Articles

[![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-Screen-Shot-2019-09-09-at-7_32_48-PM_20190909233308-3.png) ](https://www.nlopchantamang.com/articles/james-reinhart-on-turning-trash-into-treasure-in-the-resale-industry)

[Interviews](https://www.nlopchantamang.com/tag/interviews) [Membership Required](https://www.nlopchantamang.com/tag/membership-required) [Articles](https://www.nlopchantamang.com/tag/articles) [Retail](https://www.nlopchantamang.com/tag/retail) [Apparel](https://www.nlopchantamang.com/tag/apparel)

### [James Reinhart on Turning Trash into Treasure in the Resale Industry](https://www.nlopchantamang.com/articles/james-reinhart-on-turning-trash-into-treasure-in-the-resale-industry)

In 2009, long before the “resale market” had picked up steam, thredUP incorporated. Now, 10 years later, they’ve raised over $300m in funding, including a new $175m...

[Aja Frost @ajavuu](https://www.nlopchantamang.com/author/aja-frost-ajavuu) 

[Read More](https://www.nlopchantamang.com/articles/james-reinhart-on-turning-trash-into-treasure-in-the-resale-industry)

[![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/northshore-May-12-2021-03-08-11-73-PM.jpeg) ](https://www.nlopchantamang.com/articles/northshore-data)

[Interviews](https://www.nlopchantamang.com/tag/interviews) [Database](https://www.nlopchantamang.com/tag/database) [Membership Required](https://www.nlopchantamang.com/tag/membership-required) [Articles](https://www.nlopchantamang.com/tag/articles) [profile](https://www.nlopchantamang.com/tag/profile) [environment](https://www.nlopchantamang.com/tag/environment) [energy](https://www.nlopchantamang.com/tag/energy)

### [Northshore: The Silicon Valley duo helping data centers waste less energy](https://www.nlopchantamang.com/articles/northshore-data)

*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read...*

[Aja Frost @ajavuu](https://www.nlopchantamang.com/author/aja-frost-ajavuu) 

[Read More](https://www.nlopchantamang.com/articles/northshore-data)