In 2009, long before the “resale market” had picked up steam, thredUP incorporated. Now, 10 years later, they’ve raised over $300m in funding, including a new $175m round announced in August. They also introduced a new platform powering apparel resale for retailers and brands.
But it took Reinhart awhile to understand thredUP’s unique advantage. How’d he do it? By constantly talking to his customers — and asking a few key questions. We talked to Reinhart about how thredUP found its footing, and how he created demand for a product that, at the time, no one was talking about.
Takeaways