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In 2017, John Sherwin saw a gap in the hydration market. On one end was Gatorade, drowning in sugar. On the other end was Pedialyte, a gnarly tasting dehydration solution marketed toward children. Leaning on his biology degree, Sherwin created Hydrant.
He started with an Indiegogo campaign that raised $17.5k. Then he met his cofounder Jai Jung Kim, who pulled the plug on Wharton (yes, that Wharton) and reallocated his tuition money to the startup.