--- title: | Articles (3) description: Articles | (3) image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png --- # Trends Articles Filter by tag All Articles Membership Required Interviews profile Marketing featured industry deep dive eCommerce health and wellness Database how to Technology Entertainment and Media food and beverage Software Analysis DTC Health homepage q and a COVID-19 Uncategorized Business Food Finance and Investing Media Retail Entertainment Transportation Markets environment Guides My First Million Podcast global Beauty Finance Apparel B2B saas sports and fitness Education Real Estate Signals Vice hr service Property travel Design Guide No Paywall medical Diversity HustleCon Newsletters Video Weekly diversity and Inclusion energy hardware & electronics legal pets Posts about ## Articles (3) [ Read more ](https://www.nlopchantamang.com/trends/articles/inside-the-recession-proof-industry-of-pet-health) [ featured ](https://www.nlopchantamang.com/trends/tag/featured) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ industry deep dive ](https://www.nlopchantamang.com/trends/tag/industry-deep-dive) [ food and beverage ](https://www.nlopchantamang.com/trends/tag/food-and-beverage) [ homepage ](https://www.nlopchantamang.com/trends/tag/homepage) [ pets ](https://www.nlopchantamang.com/trends/tag/pets) ## [Inside the “Recession-Proof” Industry of Pet Health](https://www.nlopchantamang.com/trends/articles/inside-the-recession-proof-industry-of-pet-health) [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Sep 27, 2020 2:56:57 AM [ Read more ](https://www.nlopchantamang.com/trends/articles/lessons-to-grow-your-publication-from-the-ground-up) [ featured ](https://www.nlopchantamang.com/trends/tag/featured) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ homepage ](https://www.nlopchantamang.com/trends/tag/homepage) ## [Lessons to Grow Your Publication From the Ground Up](https://www.nlopchantamang.com/trends/articles/lessons-to-grow-your-publication-from-the-ground-up) *This week’s research comes courtesy of Trendster Steph Smith, whose new e-book “Doing Content Right” is a comprehensive guide to building and scaling your own publication. She’ll teach you how to define your niche, decide what to write for whom, test and scale distribution platforms, and grow a loyal audience — through 200+ pages of insights and dozens of exercises to help you learn.* [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Sep 22, 2020 2:49:19 AM [ Read more ](https://www.nlopchantamang.com/trends/articles/inside-the-1t-market-for-age-tech) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ health and wellness ](https://www.nlopchantamang.com/trends/tag/health-and-wellness) [ Technology ](https://www.nlopchantamang.com/trends/tag/technology) ## [Inside the $1T Market for Age Tech](https://www.nlopchantamang.com/trends/articles/inside-the-1t-market-for-age-tech) Helen Ruth Elam (AKA “Baddie Winkle”, AKA “Bad Lil Baddie”) has [3.7m](https://www.instagram.com/baddiewinkle/?hl=en) followers on Instagram. She is 92 years old and says she’s been “stealing ur man since 1928!!” [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Sep 14, 2020 11:11:33 PM [ Read more ](https://www.nlopchantamang.com/trends/articles/27-margins-lessons-from-the-paper-notebook-business) [ Business ](https://www.nlopchantamang.com/trends/tag/business) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ industry deep dive ](https://www.nlopchantamang.com/trends/tag/industry-deep-dive) ## [27% Margins: Lessons From the Paper Notebook Business](https://www.nlopchantamang.com/trends/articles/27-margins-lessons-from-the-paper-notebook-business) For a brief time in the mid-2010s the well-known notebook brand Moleskine was listed as a publicly traded company on the Milanese stock exchange. In their 2015 financial statements, they reported a whopping ~27% operating profit margin. [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Sep 8, 2020 3:01:47 AM [ Read more ](https://www.nlopchantamang.com/trends/articles/a-wild-week-of-ipos-lessons-from-sumo-logic-and-others) [ Business ](https://www.nlopchantamang.com/trends/tag/business) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) ## [A Wild Week of IPOs: Lessons from Sumo Logic and Others](https://www.nlopchantamang.com/trends/articles/a-wild-week-of-ipos-lessons-from-sumo-logic-and-others) In a single day last week, a small army of software companies [filed to go public](https://www.forbes.com/sites/elanagross/2020/08/24/snowflake-leads-software-ipo-filing-bonanza-including-asana-jfrog-sumo-logic-unity-software/#72316c222d02).  [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Sep 1, 2020 1:46:33 AM [ Read more ](https://www.nlopchantamang.com/trends/articles/meet-the-soonicorns-6-business-ideas-inspired-by-frances-hottest-startups) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ global ](https://www.nlopchantamang.com/trends/tag/global) ## [Meet the ‘Soonicorns’: 6+ Business Ideas Inspired by France’s Hottest Startups](https://www.nlopchantamang.com/trends/articles/meet-the-soonicorns-6-business-ideas-inspired-by-frances-hottest-startups) When President Emmanuel Macron came to power in 2017, the former investment banker [vowed](https://www.ft.com/content/13d30034-f649-11e9-a79c-bc9acae3b654) to make France “a nation of unicorns.”  [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Aug 31, 2020 10:54:55 PM [ Read more ](https://www.nlopchantamang.com/trends/articles/5-founder-insights-from-the-inc-5000) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) ## [5 Founder Insights From the Inc. 5000](https://www.nlopchantamang.com/trends/articles/5-founder-insights-from-the-inc-5000) What does it mean to land a spot on the Inc. 5000 list? Ask a dozen different people, and you’ll likely get a dozen different answers, ranging from solemn admiration (“It means you have a great company”) to wry skepticism (“It’s nothing but a marketing ploy”). [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Aug 24, 2020 5:08:16 PM [ Read more ](https://www.nlopchantamang.com/trends/articles/lessons-from-japan) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ global ](https://www.nlopchantamang.com/trends/tag/global) [ Uncategorized ](https://www.nlopchantamang.com/trends/tag/uncategorized) ## [Lessons from Japan: 5 Trends You Can Trade On](https://www.nlopchantamang.com/trends/articles/lessons-from-japan) *This is the first in a series of articles in which we investigate trends in different parts of the world, show how companies are responding to those trends, and provide lessons you can apply to your business.  * [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Aug 18, 2020 12:07:12 AM [ Read more ](https://www.nlopchantamang.com/trends/articles/the-junto) [ Business ](https://www.nlopchantamang.com/trends/tag/business) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ industry deep dive ](https://www.nlopchantamang.com/trends/tag/industry-deep-dive) ## [The Modern Junto: How Executive Peer Groups Print Millions](https://www.nlopchantamang.com/trends/articles/the-junto) ***(Lindsay Kaplan & Carolyn Childers are printing Benjamins with their modern, women-centric executive peer group, Chief) *** [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Aug 10, 2020 4:24:49 PM [ Read more ](https://www.nlopchantamang.com/trends/articles/12-niche-business-ideas-from-our-small-business-database) [ Business ](https://www.nlopchantamang.com/trends/tag/business) [ Articles ](https://www.nlopchantamang.com/trends/tag/articles) [ eCommerce ](https://www.nlopchantamang.com/trends/tag/ecommerce) [ Retail ](https://www.nlopchantamang.com/trends/tag/retail) [ No Paywall ](https://www.nlopchantamang.com/trends/tag/no-paywall) ## [12+ Niche Business Ideas from Our Small Business Database](https://www.nlopchantamang.com/trends/articles/12-niche-business-ideas-from-our-small-business-database) The Trends SMB Database offers a snapshot of the financials, insights, and lessons learned by 200+ founders across a range of industries. We ask business owners and operators a number of questions, including: [ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) Aug 3, 2020 2:27:29 PM