---
title: Swapfiets
description: This Dutch bicycle company has a long-term bikeshare product, charging a fee to let customers rent a bike for a month at a time. Swapfiets’ organic search traffic has gone from almost nothing in summe
image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png
---

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# Swapfiets

###### Aja Frost @ajavuu

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**Swapfiets**

**This Dutch bicycle company has a long-term bikeshare product, charging a fee to let customers rent a bike for a month at a time. **[Swapfiets](https://swapfiets.nl/)’ organic search traffic has gone from almost nothing in summer 2017 to 21k searches/month. Referring domains have increased similarly. It has big expansion plans in Europe.

**What’s next:** Swapfiets, which has ~130k subscribers, [is plotting moves](https://www.bloomberg.com/news/articles/2019-08-22/swapfiets-bike-subscription-service-prepares-for-global-expansion) to more European countries, Japan, and possibly the US.

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#### Aja Frost @ajavuu

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