Sheet Mask

Aja Frost @ajavuu

Sheet Mask

Scroll through enough Instagrams and you’re bound to find this fixture of K-beauty: a facial mask made of anything from cotton to coconut pulp that acts as a moisturizer.

What’s next: With celebrities advocating to use sheet masks once a day, demand is likely to continue to accelerate. There’s a market for sheet masks on the low end and high end.  

Leave a Comment