---
title: Menstrual Cup
description: From menstrual sponges to period boxes to period-proof undies… the female menstruation space is finally opening up to disruption.
image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png
---

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# Menstrual Cup

###### Aja Frost @ajavuu

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**Menstrual Cup**

Before saying, “Ew, gross,” remember that half the population menstruates. That’s what some business peeps like to call a big ‘ol TAM. Innovators are saying goodbye to the stigma by developing healthier, eco-conscious alternatives to shoving a piece of cotton “up there.”

From menstrual sponges to [period boxes](https://trends.us7.list-manage.com/track/click?u=3f7cb66d0ac9656fb4719d6a6&id=513d361c08&e=96f477b3f0) to[ period-proof undies](https://trends.us7.list-manage.com/track/click?u=3f7cb66d0ac9656fb4719d6a6&id=7c68ff4948&e=96f477b3f0)… the female menstruation space is finally opening up to disruption.

***What’s next?**** People bold enough to tackle industries with a stigma naturally have less competition. And the people brave enough to ask the question, “Can we do better?” are getting ahead.*

*Menstrual cups are among the products where women are “taking back” their bodies and launching products designed to serve them.*

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#### Aja Frost @ajavuu

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