---
title: How to Capitalize on the Airpods Business
description: Apple graced the world with Airpods 3 years ago and the Airpods business has quickly scaled to an estimated 60m sales in 2019
---

<https://www.nlopchantamang.com/trends/signals>

# [How to Capitalize on the Airpods Business](https://www.nlopchantamang.com/trends/signals/signal/how-to-capitalize-on-the-airpods-business)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/signals/author/aja-frost-ajavuu) | Jan 17, 2020 10:38:29 AM

```
<em>(Multiple Sources, including&nbsp;</em><a rel="noreferrer noopener" href="https://thehustle62422.acemlnb.com/lt.php?notrack=1&amp;s=464883b9eb98efcb30e66001092f3634&amp;i=36A73A2A278" target="_blank"><em>Bloomberg</em></a><em>&nbsp;and&nbsp;</em><a rel="noreferrer noopener" href="https://thehustle62422.acemlnb.com/lt.php?notrack=1&amp;s=464883b9eb98efcb30e66001092f3634&amp;i=36A73A2A279" target="_blank"><em>CNBC</em></a><em>)</em>
```

**The Signal:** After killing the headphone jack, Apple graced the world with Airpods 3 years ago. Since then, the airpods business has quickly scaled to an estimated [60m sales in 2019](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A278), and over 100m since inception.

Assuming the original $159 price point, that would be $9.5B in revenue. Other analysts estimate this number to be closer to $12B due to the price point of Airpods Pro ($249). That means Airpods brought in more revenue than Twitter, Spotify, and Shopify, to name a few.

If the Airpods business was its own company, with $10B in annual revenue, they would be slightly larger than News Corp., a global media brand, according to this [list](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A280) of the world’s largest companies.

**The opportunity**: The hockey stick growth continues. In 2020, sales are expected to scale to 85m units, with room to grow across the [900m people using an iPhone](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A281). But unless you’re Samsung or Google, it’s unlikely that you’re going to develop the next Airpod. Instead, you can augment the already impressive market.

A few areas to pounce:

- Track [Apple patent filings](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A261) on emerging tech to get a sense of what the "next Airpods" might be. Or, follow Jeff Morris Jr. (@JMJ) who goes through them for you. [His latest hints](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A282) include Project Titan, smart glasses, and audio devices with orientation.
- With the size of the Airpods’ user base, some people predict Apple could [open up SiriOS](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A283). Startups like [TTYL, BRB, vIM 2, Yac Chat, and Airtalk](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A284) are taking note.
- The birth of the iPhone spawned a flood of iPhone accessories, from cases to rings. The same is true with Airpods. [Away Kit](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A285) placed #2 on Product Hunt last month with an Airpod Cleaning Kit (essentially $25 for some putty and wipes), and had to delay shipping due to such high demand. Other things Apple adopters are searching for:

*(Source: *[*Google Trends*](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A268)* and *[*Keywords Everywhere*](https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A260)*)*

[View full post](https://www.nlopchantamang.com/trends/signals/signal/how-to-capitalize-on-the-airpods-business)

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