<em>(Multiple Sources, including </em><a rel="noreferrer noopener" href="https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A278" target="_blank"><em>Bloomberg</em></a><em> and </em><a rel="noreferrer noopener" href="https://thehustle62422.acemlnb.com/lt.php?notrack=1&s=464883b9eb98efcb30e66001092f3634&i=36A73A2A279" target="_blank"><em>CNBC</em></a><em>)</em>
The Signal: After killing the headphone jack, Apple graced the world with Airpods 3 years ago. Since then, the airpods business has quickly scaled to an estimated 60m sales in 2019, and over 100m since inception.
Assuming the original $159 price point, that would be $9.5B in revenue. Other analysts estimate this number to be closer to $12B due to the price point of Airpods Pro ($249). That means Airpods brought in more revenue than Twitter, Spotify, and Shopify, to name a few.
If the Airpods business was its own company, with $10B in annual revenue, they would be slightly larger than News Corp., a global media brand, according to this list of the world’s largest companies.
The opportunity: The hockey stick growth continues. In 2020, sales are expected to scale to 85m units, with room to grow across the 900m people using an iPhone. But unless you’re Samsung or Google, it’s unlikely that you’re going to develop the next Airpod. Instead, you can augment the already impressive market.
A few areas to pounce:
(Source: Google Trends and Keywords Everywhere)