What’s better than plant care and self-care at the same time? Functional leaves and roots from all over the world are gathering attention for their healing properties.
Because many flowers and herbs are indigenous to certain places, it takes time to spread from their place of origin to other cultures. For example, hibiscus recently broke out as the latest floral star in the US, while still maintaining ~5x more search interest in Uganda.
Herbs that are popular in one part of the world can create opportunities in others, including:
Don’t forget the boozy tea space either -- infuse these herbs in seltzers, beers, and kombuchas, and they’re perfectly positioned as post-workout refreshers.
Two months ago, we highlighted strategies 1-800-FLOWERS uses to diversify its revenue.
The gifting company attributed their record-breaking 2020 year to a significant increase in people recognizing "the need to connect and express themselves to the important people in their lives.”
The act of giving presents is still going strong, and others have recognized the importance of showing appreciation as well.
A recent player is Goody, a gifting app that raised $4m and sent 10k gifts within its first 2 months of launching. Goody makes gifting super easy -- all you need to know is the recipient’s phone number.
Co-founder Edward Lando, serial entrepreneur and startup investor, said that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers.
If Goody wants to be a one-stop D2C marketplace for younger generations, appeal to other audiences with different tastes. Some options:
For existing business owners and operators, consider adding a seamless gifting feature to your product or service. Learn from DoorDash, Tinder, and Lyft, and step it up from a gift card to make it more personalized or practical.
If you’re technical, go B2B and create an API like GiftRocket, but bake in features like Caroo’s 60-second quiz to help businesses curate recommendations for gift-seekers.