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Interested in Customized Industry Reports? Apply Now for Our Beta Enterprise Product | Trends by The Hustle

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We’ve focused entirely on growing and servicing our subscriber base (there are many thousands of them). These are folks who own businesses (big and small), are decision-makers at those businesses, or are looking to invest in new companies.

Mostly, we cover businesses and Signals that we ourselves would want to invest our time and money into. Most of the time, these topics are exactly what our audience loves.

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Tim Westergren Riffs on Pandora's Success, Hints at Next Act | Trends

I was in a band until my early 30s. But my real passion in music was composing, and so I started writing film scores. And writing film scores, it’s a very particular kind of discipline where you sort of deconstruct music and you first try to figure out what a film director wants for a movie, which is part of the art of being a film composer.

So I just started thinking about music in its component parts. It’s a very deliberate form of composition, and you’re also trying to profile the taste of the director, so I just started thinking about the genome of music and the genome of taste. And I actually developed a methodology for profiling someone, where I would bring a stack of CDs and sit with a director and just play stuff for them and get their feedback, and translate that into an understanding of musicological understanding of what they were looking for so I could go back and compose something I knew they would like.

So I was doing this, I was living in the Bay Area, I was spending a fair bit of time in L.A. too, but I was based in San Francisco and this is right in the middle of the whole big first consumer dotcom craze, when the consumer web was just hitting.

Calm: The Making of a Meditation Empire | Trends by The Hustle

What was your first business?

I started my first business when I left college in the late 1990s. It was called Hot Box. We saw this thing called the internet bubbling up, and we thought there was gonna be an opportunity to revolutionize commerce, and so we started selling quirky gadgets, toys, and games online.

And this is before Shopify, this is before Stripe, we had to kind of hack everything together ourselves. And we called it Hot Box because the products were so hot they were bursting out of the box.

One Man's Junk with Brian Scudamore | Trends by The Hustle

Brian Scudamore is a man who believes in human connection before technology, so it’s no wonder he founded a company that has a heavy dose of both. 

After the success of 1-800-GOT-JUNK?, the Canadian-born entrepreneur doubled down on his big idea by replicating the business model for new industries. 

But not before almost losing everything. Scudamore has made a name for himself on the entrepreneurial circuit, using his story as a cautionary tale for up-and-comers.

Among his big moments:

• Though the company started in 1989, it took almost a decade and a half for 1-800-GOT-JUNK? to catch some wind in its sails, all thanks to wild determination and killer press opportunities.
• Once his company took off, Scudamore knew he had a unique formula on his hands.
• Now he’s the CEO of O2E Brands, the parent company of 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine.

Boring Trade Show Businesses Are Minting Billions. Here’s How. | Trends

While an often forgotten business, there are hundreds of business trade shows that have huge revenues and profit margins (30% to 50%) that rival even the biggest software startups.

There are opportunities to create new trade shows in the construction space as well as direct-to-consumer product niches. The marijuana and microbrewing industries are also open for new business.

The fastest-growing trade shows cater to government events, food, and discretionary consumer goods and services.

01 Where Are the Opportunities?

How Moiz Ali Native Grew From $0 to a $100m Acquisition in Two years | Trends

The famous startup investor Paul Graham once said he could tell who was a winner with one simple question: Could you describe the person as an animal?

Graham looks for people who maybe take their work a little too seriously — someone, as he says, “who does what they do so well that they pass right through professional and cross over into obsessive.”

Moiz Ali fits this definition more so than anyone I know. He’s instinctive, blunt, and ruthless. We first met in 2014 at The Founder’s Dojo, the legendary free San Francisco business incubator started by Dave Grossblatt, and we have since become friends.