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Don’t Snooze on these Sleep Industry Trends
It’s widely known that sleep is important, yet somehow this essential restoration period is often de-prioritized. Whether it’s because people struggle to snooze, would rather get a little less sleep to do a little more of X, or they’re just not educated on how destructive a lack of sleep can be… 35% of adults don’t get enough sleep.
And it’s not just a matter of feeling more tired. Researchers have found that an individual sleeping 6 hours or less has a 13% higher mortality rate, and lack of sleep costs the United States $411B each year. For those and other reasons, the CDC has identified sleep disorders as a public health epidemic.
Why We Sleep, a 2017 New York Times bestseller, has helped fuel an important conversation about the science of sleep, including how a lack of sleep can contribute to serious short- and long-term impairments, such as diabetes and Alzheimer’s.
Lunya: An innovative sleepwear brand scales to $25m | Trends by The Hustle
The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database here or read dozens of in-depth features here.
In 2012, Ashley Merrill found herself going to sleep wearing an outfit she had donned hundreds of times before: her husband’s oversized clothes. She was finally tired of it. Is this what it’s going to be?, she asked herself.
Merrill wanted more. But the market was flooded with sleepwear that didn’t feel right — too sexual, or too matronly, or not functional enough. So in 2014, she created “the ultimate business-school project.” A new kind of sleepwear brand.
Red Light Camera Defenders: Defending your ticket, with a money-back guarantee | Trends by The Hustle
The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database here or read dozens of in-depth features here.
In 2008, Scott Ball graduated from USC law school with $190k in student debt and no clear career job prospects.
Criminal defense was, in his mind, “the only area of law that [wasn’t] boring as hell”––but no firms were hiring. For several years, he “tread water” by picking up legal odd jobs, like defending friends’ DUIs.
Pool and Landscape AZ: $0 to $8.5m in 4 years — by building pools | Trends by The Hustle
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A decade ago, in the wake of the recession, Tim Maas watched his construction business crumble into financial ruin.
“It was a smoldering pile of ashes,” he says. “I lost everything.”
Quevos: The 21-year-old kids who created an egg-white chip brand |
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On a summer day in 2016, two recent high school grads, Nick Hamburger and Zack Schreier, were sitting around cooking omelettes.
For Schreier, a Type 1 diabetic, egg whites were a favorite snack — particularly, the crispy burnt edges. In the kitchen, the friends asked a question: “Is it possible to make a healthy chip out of egg whites?“
Northshore: The Silicon Valley duo helping data centers waste less energy | Trends by The Hustle
The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database here or read dozens of in-depth features here.
After graduating from Santa Clara University, Matt Renner attempted to get a plum job with a startup. But industrial engineers weren’t in high demand at the entry level. He ended up working for a company that buys, owns and operates data centers.
He noticed a pattern: The biggest companies all went for new construction. They wanted a cut of projects that cost anywhere from $50m to $1B. Meanwhile, according to the U.S. Department of Energy, there are about 3m data centers in the country. Many of them need to be refurbished.
Maison de Sabré: Brothers ditched dentistry to sell online leather goods | Trends by The Hustle
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Omar Sabré had his dental degree, and brother Zane was working toward his, when their father was diagnosed with leukemia. The family’s finances could no longer support Zane’s schooling, so Omar gave him $30k to keep working toward his degree.
Meanwhile, the family needed to find another financial support system, quickly. Pairing their detail orientation with Zane’s affinity for personalized goods, Omar invested another $45k of personal savings to create Maison de Sabré, a personalized leather-goods company.
Hitched: A husband and wife disrupt the outdated jewelry industry | Trends by The Hustle
The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database here or read dozens of in-depth features here.
In the summer of 2017, Chris and Steph Sammons were set to get married. As Chris looked for his wedding band in dozens of stores across Philly and New York, he kept finding the same thing: small selection, ill-informed staff, lofty prices, and months of turnaround. After waiting two months for his ring of choice, he was told they forgot to order it. Multiple purchases on Amazon later, the couple decided to create a better way.
Enter Hitched.
Good Wipes: Duo looks to replace TP with ‘below the belt’ wipes | Trends by The Hustle
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Charlie Siciak and Sam Nebel met in the upstairs bathroom of their frat house with the same thing in their hands: baby wipes. After their friends kept stealing their wipes instead of buying their own, they realized they had a business idea.
The pair launched Good Wipes — eco-friendly, scented, and adult-branded wet wipes for “down there.” The wipes contain no parabens or alcohols, and the tissue feels nice and thick (but still flushes and biodegrades). An added kick of aloe and chamomile help soothe the skin.
Noms Bake Shop: $1m cookie company persuades father to come out of retirement | Trends by The Hustle
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In 2016, the Martin family noticed something mundane about corporate gifting: No matter the holiday or special occasion, everyone seemed to receive the same box of crackers, nuts, relish, or Clark Griswold-esque jelly.
Sensing an opportunity to inject originality, Siblings Trevor and Andie Martin; father Mike Martin; launched Noms, a personalized cookie product. Trevor and Andie had enjoyed their father’s confections throughout childhood, and they convinced him to come out of retirement from his computer engineering career to spearhead product development.