---
title: "Deep Dive: How 6 Small Businesses Are Confronting Coronavirus |"
description: Dive into 6 businesses weathering the coronavirus storm. Look at industries across the spectrum and zero in on the specific problems and solutions faced by owners.
---

[Trends - Ebooks ](https://www.nlopchantamang.com/trends/ebook)

# [Deep Dive: How 6 Small Businesses Are Confronting Coronavirus |](https://www.nlopchantamang.com/trends/ebook/articles/trends-community-as-business-owners-face-the-coronavirus)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/ebook/author/aja-frost-ajavuu) | Mar 17, 2020 5:49:48 PM

In this article, we dive deep into 6 companies, exploring how they’re weathering the fallout from the novel coronavirus. The report looks at industries across the spectrum, zeroing in on the specific problems and solutions faced by these operators:

1. **Marketing**: [Scout Collective](https://scoutcollective.com/) — a brand strategy and digital marketing studio — is helping clients get the most impact from their marketing dollars by crafting messages around loyalty, community, and empathy.
2. **Events**: [SnapBar](https://thesnapbar.com/) — a custom photo and video booth rental company — is trying to navigate widespread event cancellations by repurposing its existing resources to launch new products.
3. **Cleaning**: [Hip Maids](https://hipmaids.com/) — an on-demand cleaning service — is having difficulty meeting new business requests as school closures are forcing its workers to stay at home.
4. **Beauty: **[The Sparkle Bar](https://thesparklebar.com/) — a makeup and beauty studio — is transitioning to “tele-cosmetics” as social distancing is keeping customers away. **  
   **
5. **Manufacturing**: [Get It Made](https://get-it-made.co.uk/) — a manufacturing-as-a-service firm — has been able to weather the manufacturing slowdown with a diversified supply chain.
6. **Newsletter: **[Intelligent Prepper](https://prepper.io/) — a weekly newsletter chronicling threats including everything from riots to volcanoes — has become a useful coronavirus resource while also keeping a long view into the type of content that an audience will want when the coronavirus pandemic passes.

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## **Amid Widespread Cancellations, a Marketing Agency Looks to Stays Relevant by Building Communities**

- **The business**: [Scout Collective](https://scoutcollective.com/), a brand strategy and digital marketing studio
- **The challenge**: Projects placed on hold; clients’ marketing budgets will likely shrink
- **The solution**: Develop brand messaging that builds customer loyalty, community, and empathy

*Troy Monroe (center), with two of his employees (via Monroe)*

Early last week, Troy Monroe received a Facebook notification highlighting a memory from 5 years ago. It was a post he had written about leaving a full-time job and how nervous and excited he was to launch [Scout Collective](https://scoutcollective.com/), his brand and digital marketing studio.

[View full post](https://www.nlopchantamang.com/trends/ebook/articles/trends-community-as-business-owners-face-the-coronavirus)

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