---
title: "The Modern Junto: How Executive Peer Groups Print Millions | Trends by The Hustle"
description: Carolyn Childers and Lindsay Kaplan are giving Ben Franklin a run for his money, building a multi-million dollar women-only version of his Junto club...
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Untitled-presentation-4-Jun-10-2021-07-00-24-70-PM.png
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## The Modern Junto: How Executive Peer Groups Print Millions | Trends by The Hustle

August 10, 2020

***(Lindsay Kaplan & Carolyn Childers are printing Benjamins with their modern, women-centric executive peer group, Chief) ***

## Summary

- **In 1727, Ben Franklin started a group of fellow business owners he called The Junto.** They met regularly to promote mutual learning, and this model has lived on to today in the form of executive groups.
- **Executive groups can be lucrative,** with several generating $100m+ in annual revenue from a mixture of membership dues and paid events.
- **The primary value: Meeting regularly with a trusted cohort.** Entrepreneurs’ Organization (EO), for example, hosts regular forums, where curated groups of 6-10 meet to discuss business and personal growth. Nearly 90% of EO members take part in forums, with some investing additional time and money to travel to in-person gatherings.
- **Groups live or die by the quality of their member interactions.** They maximize this by:  
    1. Vetting members, often by a mix of quantitative and qualitative measures (i.e., company size, revenue, age, as well as culture fit and personality as judged by live interviews).
    2. Training volunteer leaders to manage group meetings.
    3. Building a purposeful culture around vulnerability, giving, and confidentiality that allows for high-quality interactions.
- **Many still suffer from a lack of diversity.** Women, for example, make up ~50% of the workforce, but only 7.6% of Fortune 500 CEOs. This lopsided representation transfers to peer groups too, where women and other underrepresented leadership demographics have a hard time finding the support they need. One of the fastest-growing organizations — Chief — has zeroed in on this need, offering a space specifically for high-powered female leaders to meet and share ideas with one another.

## Table of Contents

1. [Intro](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#intro)
2. [History](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#history)
3. [Business Models](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#businessModels)
4. [Secret Sauce](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#secretSauce)
5. [Key Players](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#keyPlayers) 
     - [Vistage](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#vistage)
     - [Entrepreneurs’ Organization](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#eo)
     - [Chief](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#chief)
6. [Challenges](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#challenges)
7. [Opportunities](https://www.nlopchantamang.com/trends/ebook/articles/the-junto#opportunities)

## 1. Intro

Recently, we wrote a [deep dive on the business behind paid communities](https://trends.co/articles/widen-the-moat-with-community/), looking at companies like Creative Mornings and Harley-Davidson to figure out what draws people to those brands, how the communities around those companies build value, and why they’re important for helping a business survive tough economic times. 

Of those, the largest we found was Harley-Davidson’s Harley Owners’ Group (H.O.G.), which generates tens of millions of dollars per year in revenue.

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301