---
title: The $33B market staring you in the face | Trends by The Hustle
description: A decade ago, billboards were relics of the past, reserved for Cracker Barrels and gas station exits. Today, they’re one of the fastest-growing commodities.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/times-square-night_20190328000012-min_20190513175958-Jun-10-2021-07-02-17-33-PM.jpg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## The $33B market staring you in the face | Trends by The Hustle

July 2, 2019

A decade ago, billboards were relics of the past, reserved for Cracker Barrels and gas station exits. Today, they’re one of the fastest-growing ad commodities on the market.

As other traditional media (broadcast television, radio, magazines, newspapers) flounder, billboards have adapted to the times by embracing, and integrating, the very technologies that threatened to make them irrelevant.

How has one of the world’s [oldest](https://www.economist.com/business/2018/11/08/billboards-are-an-old-but-booming-ad-medium) advertising mediums survived the onslaught of a digital revolution? And how can entrepreneurs take advantage of the growth?QUICK FACTS

- [Billboards](https://trends.co/articles/july-2nd-2019/?preview_id=1805&preview_nonce=f6bb61fd35&preview=true) are a $29B market, and are expected to grow to a $33B market (a 12% increase) by 2021.
- Billboards are cheaper (on a CPM level) than online alternatives.
- Entrepreneurs see opportunities to create new forms of digital outdoor ads and streamline the process of buying billboard space.

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/main_billboard_gif_20190328000126-Jun-10-2021-07-02-20-39-PM.gif)

#### **A snapshot of the market**

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301