---
title: Don’t Snooze on these Sleep Industry Trends
description: We identify dozens of opportunities across 7 major sleep industry trends (education, communities, aids, products, perks, support, and meds) for serving a sleep-deprived world.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-647221380-Jun-10-2021-07-08-17-88-PM.jpg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## Don’t Snooze on these Sleep Industry Trends

February 18, 2020

It’s widely known that sleep is important, yet somehow this essential restoration period is often de-prioritized. Whether it’s because people struggle to snooze, would rather get a little less sleep to do a little more of X, or they’re just not educated on how destructive a lack of sleep can be… [35% of adults don’t get enough sleep](https://www.cdc.gov/media/releases/2016/p0215-enough-sleep.html).

And it’s not just a matter of feeling more tired. Researchers have found that an individual sleeping 6 hours or less has a [13% higher mortality rate](https://www.cdc.gov/media/releases/2016/p0215-enough-sleep.html), and lack of sleep costs the United States $411B each year. For those and other reasons, the CDC has identified  [sleep disorders as a public health epidemic](https://www.sleepdr.com/the-sleep-blog/cdc-declares-sleep-disorders-a-public-health-epidemic/).

[*Why We Sleep*](https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144316), a 2017 *New York Times* bestseller, has helped fuel an important conversation about the science of sleep, including how a lack of sleep can contribute to serious short- and long-term impairments, such as diabetes and Alzheimer’s. 

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301