---
title: "Brand Yourself: Reputation Management for the Masses | Trends by The Hustle"
description: Kistler, Patrick Ambron, and Evan Watson wanted to make reputation management more accessible -- because a negative search result can affect anyone. So they created Brand Yourself, the “TurboTax for reputation management.”
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/BrandYourself-Jun-10-2021-07-09-51-80-PM.png
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## Brand Yourself: Reputation Management for the Masses | Trends by The Hustle

February 4, 2020

*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read dozens of in-depth features [here](https://trends.co/articles/small-business-features/).*

Ten years ago, Pete Kistler faced a dreaded reality: A criminal with the same name was outranking him in Google search results. To remedy the situation, he’d have to pay a reputation-management company. That meant a $25k bill — at least. 

Kistler, Patrick Ambron, and Evan Watson wanted to make those services more accessible — because a negative search result can affect anyone. So they created [Brand Yourself](http://click.thehustle.co/wf/click?upn=mzf84Vw-2FXi73CMTEu-2FDDIx5AIf0OuSKuWsMnRdBSSLqV5EirVcjPqniLPENOcZAg_0tmluK8wi2ivrII0-2F7z5438BWNc34z8VShQtsnquSPsXj3dm3sxSEuOjWOpisQNhepTEZRuOSB91Kl6fDZJoH4pHifNcgTW76lGalwpGFnSCqv8qPODy5uJwKa6eDnt-2B-2B96mFp82ENeQNxl7FGaZIMsUpETFgs5YN3CKtPfkr3vDks9heFB5JY0XF2UbXTrL2g59nWZO5S6cqk8y8A1a4OnGGP7-2B696c4xZ9aJWdZAexMB8eNYSb25lUHRGPHcIb-2F6BdXuUtIt3qpkW1Ok3pLxhJTEr6EkYBH3yIsGbXad5PYmfJ9aEt6qH6Rya0rohUhrJp6VhF1kk5ooOT5yzez3g-2FdxDex1-2BGxDVoRTml9l386B-2BXpcL5nL7p9IkaWF73FWPWW6MY21APZheegb-2BUTq9-2Fu-2B0hYVY310BEXi6huAbCKzBBZIc6wk5jF0xNWCjG7bfq6CjTmLTOLRohSb8upuGd4-2BJKLq4ftSlbDAQO0ctKKn6TuOftA4nz4ZsIwgZX), the “TurboTax for reputation management.”

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301