---
title: Putting a Price on Digital Privacy | Trends by The Hustle
description: In an era where “data is the new oil”, people are starting to recognize that their digital privacy not only has a price, but are starting to question whether they’re willing to trade it away. In this piece, we highlight companies prioritizing privacy and gaps in the market for you to pounce on.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lianhao-qu-LfaN1gswV5c-unsplash-Jun-10-2021-07-01-47-44-PM.jpg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## Putting a Price on Digital Privacy | Trends by The Hustle

February 4, 2020

As consumers have become more concerned with preserving their privacy, there is an opportunity for business owners and entrepreneurs to capitalize on providing exactly that: giving people the tools to control their information. In this article, we’ll discuss why privacy matters and then feature several businesses that are disrupting some of the world’s largest products by giving people back their privacy.

## Why Privacy Matters

In 2020, people trade their data for free products and services every day. Each Google search. Each app download. Each connection to public WiFi. In prior decades, this information transaction may have been comparatively harmless, but widespread data breaches pose a substantial threat to the everyday internet citizen. 

Patrick Ambron, CEO of [Brand Yourself](https://brandyourself.com/), warns that hackers can easily access information like your email or phone number, and with just “a few minutes and a couple bucks” they can access security question answers or private banking accounts.

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301