---
title: PR Strategy Guide For the Solo Founder | Trends by The Hustle
description: Read on for tips, tricks, and resources from experts who have helped clients get their products featured in publications like The New York Times and Forbes.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1180937277-Jun-10-2021-07-01-57-03-PM.jpg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## PR Strategy Guide For the Solo Founder | Trends by The Hustle

May 26, 2020

Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief PR Strategy guide to show you the way.

Read on for tips, tricks, and resources from 4 expert sources who have helped clients get their products featured in publications like *The New York Times*, *Forbes*, and other national outlets. With the help of these experts, several of whom are active contributors in the [Trends community](https://www.facebook.com/groups/Trends.co/), some companies have scaled to $1m+ in sales in just one year without spending a penny on advertising.

Follow this step-by-step guide to learn how to acquire “earned” (AKA free) media pick-up for your product or service. We encourage you to read our whole report, but feel free to click through to the section that interests you most:

- [Step 1: Understand Your Audience](https://www.nlopchantamang.com/trends/ebook/articles/pr-strategy-guide-for-the-solo-founder#step1)
- [Step 2: Build Your Media List](https://www.nlopchantamang.com/trends/ebook/articles/pr-strategy-guide-for-the-solo-founder#step2)
- [Step 3: Share Your Story](https://www.nlopchantamang.com/trends/ebook/articles/pr-strategy-guide-for-the-solo-founder#step3)
- [Step 4: Rinse & Repeat](https://www.nlopchantamang.com/trends/ebook/articles/pr-strategy-guide-for-the-solo-founder#step4)
- [Tools & Templates](https://www.nlopchantamang.com/trends/ebook/articles/pr-strategy-guide-for-the-solo-founder#tools)

## **Meet Our Experts:**

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301