---
title: The Influencer Strategy that Cut My Acquisition Costs by 40% | Trends by The Hustle
description: Most people don't understand how to work with influencers well. A random product placement won't do anything for your brand.
---

[Trends - Ebooks ](https://www.nlopchantamang.com/trends/ebook)

# [The Influencer Strategy that Cut My Acquisition Costs by 40% | Trends by The Hustle](https://www.nlopchantamang.com/trends/ebook/articles/nik-sharma-influencer-strategy)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/ebook/author/aja-frost-ajavuu) | May 18, 2021 7:06:54 AM

This week’s Strategy Corner is a guest post from [Nik Sharma](https://twitter.com/mrsharma), who’s led D2C growth for major brands like [Hint](https://www.drinkhint.com/) (flavored water) and [VaynerMedia](https://vaynermedia.com/). Today he runs [Sharma Brands](https://www.sharmabrands.com/), where he’s worked with everyone from Hydrant to Vox Media to Cher on branding and D2C strategy. 

For more from him, check out his Trends lecture on [how to launch a D2C product](https://trends.co/video/how-to-launch-a-product-with-nik-sharma/) — or check out his [D2C marketing newsletter](https://nik.co/subscribe).

Enter Nik…

###

[View full post](https://www.nlopchantamang.com/trends/ebook/articles/nik-sharma-influencer-strategy)

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