---
title: 15 Growth Marketing Tactics to Turbocharge Your Startup | Trends by The Hustle
description: Demand Curve's Julian Shapiro breaks down the 15 best growth marketing hacks for 2020.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Social-Media-Jun-10-2021-07-09-47-08-PM.jpg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## 15 Growth Marketing Tactics to Turbocharge Your Startup | Trends by The Hustle

July 14, 2020

[Julian Shapiro](https://www.julian.com/) is the founder of [Demand Curve](https://www.demandcurve.com/), a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. You can follow him on [Twitter](https://twitter.com/Julian?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and read his writing [here](https://www.julian.com/about).

His [Trends lecture](https://trends.co/video/growth-hacker-hour-with-julian-founder-of-demand-curve/) highlights the best growth marketing tactics for 2020.

This article summarizes his 15 most actionable ideas:

[**1. Retarget Your Newsletter Unsubscribers**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#retarget)**[2. Do Hyper Targeted Geo Rollouts to Look Bigger Than You Are ](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#geo)**  
**[3. Cross Target Across Platforms ](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#cross)**  
**[4. Create Good, Cheap Video Ads](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#cheap)**  
**[5. Find Cost-Effective YouTube Sponsorships](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#youtube)**  
**[6. Pre-target Through LinkedIn](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#linkedin)**  
[**7. Turn Blog Visitors Into Leads**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#blog)[**8. Do Direct Mail Properly**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#direct-mail)[**9. Be Careful About Aggressive CTAs**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#CTA)[**10. Use Ads to Narrow Down Your Copy**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#narrow)[**11. Figure Out Word-of-Mouth/Referral Programs**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#WOM)[**12. Grow Your Podcasts Through YouTube**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#podcasts)[**13. Use Break-Even Ads for Brand Awareness**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#brand)[**14. Prevent Gmail from Going to Spam**  
](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#spam)**[15. Optimize When Your Ads Go Out](https://www.nlopchantamang.com/trends/ebook/articles/julian-shapiro-growth-marketing#dayparting)**

***

#### 1. **Retarget Your Newsletter Unsubscribers **

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

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