---
title: "Inside the \"Recession-Proof\" Industry of Pet Health | Trends by The Hustle"
description: Pet industry trends are widely considered to be recession proof, without a single year of negative growth since 1995. Entrepreneurs will find opportunities in many areas...
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1251492604-Jun-10-2021-07-00-49-74-PM.jpg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## Inside the "Recession-Proof" Industry of Pet Health | Trends by The Hustle

September 27, 2020

## Intro

We love to spoil our pets. Even the word “pet” is said to be derived from an old Gaelic term *peata*, which was used to denote a [favorite child](https://www.etymonline.com/word/pet) before it was ever used to describe an animal kept in the house. People treat their pets like family. 

Nowhere is this more true than among millennials, [82%](https://www.forbes.com/sites/pamdanziger/2018/10/18/the-pet-retail-market-is-hot-and-getting-hotter-by-the-day/#5e3b9a27ecdd) of whom see pet ownership as a kind of preparation for having kids. As millennials grow to dominate the earning and spending portions of the economy, the pet industry is booming.

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Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301