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Cannabis Business: How Revelry Supply Became a Million-Dollar Brand

October 29, 2019

Sometimes you just want to keep other people from smelling your stuff. Enter Revelry Supply. Based in Santa Cruz, CA, the lifestyle cannabis business makes odor-absorbing luggage — duffels, backpacks, personal bags, etc. — aimed at cannabis users.

The idea for the company was hatched in 2014, and Revelry Supply started selling luggage in 2015. In its first full year, Revelry Supply made about $700k. Since then, revenues have steadily increased, and the company is on track to make ~$2m this year.

With lawmakers passing cannabis-friendly legislation and plans to diversify further into the cannabis lifestyle market, co-founder Brandon Stewart says Revelry Supply expects major gains in the next few years.