---
title: "Selling Bibles to Young People: How One Company Created a Niche Market for Fancy Bibles"
description: Alabaster is in the business of selling bibles in the Instagram age. Hundreds of other books are ready for their own hip makeovers.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-Psalms-7_20190716054646-Jun-10-2021-07-09-34-80-PM.jpg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## Selling Bibles to Young People: How One Company Created a Niche Market for Fancy Bibles

July 23, 2019

**What you need to know:** Inspired by faith and minimalist design, a pair of Christian millennials launched Alabaster, a photography-focused Bible publishing company. Early investment capital came from Daniel Fong, founder of $70m furniture business Million Dollar Baby.

**How to capitalize:** Other religious texts are ripe for redesigns that blend ancient wisdom, modern aesthetics, and cultural relevance. And don’t sleep on secular classics with wide fan bases: 2019 saw a [huge set of creative works](https://law.duke.edu/sites/default/files/images/centers/cspd/pdd2019/1923_works_renewed_update2.xlsx) enter the public domain for the first time in 20 years, including hits by heavyweights Willa Cather, Anton Chekov, and Rudyard Kipling. That means anyone can turn a profit on those creative properties with the right approach.

* * *

**The Bible is available** in hundreds of world languages and English translations. But until recently, one tongue was missing: Millennial. 

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301