---
title: "Ep 8: Real Estate - How The Wassermans Do What They Do | Trends by The Hustle"
description: Building Native deodorant from nothing to a $100m acquisition with founder Suleman Ali. Host Shaan Puri of My First Million dives into the brand's story
---

[Trends - Ebooks ](https://www.nlopchantamang.com/trends/ebook)

# [Ep 8: Real Estate - How The Wassermans Do What They Do | Trends by The Hustle](https://www.nlopchantamang.com/trends/ebook/articles/ep-8-real-estate-how-the-wassermans-do-what-they-do)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/ebook/author/aja-frost-ajavuu) | Aug 14, 2019 11:44:00 PM

We have on Gelena (@gelenasays) & Keith Wasserman (@Keith_Wasserman), a husband and wife Real Estate duo who borrowed $5k during the end of the 2008 recession and have turned it into a $1.3 billion dollar portfolio.  
[https://trends.co/wp-content/uploads/2019/12/My-First-Million-E08-Gelena-_-Keith-Wasserman-final-1.0.mp4](https://trends.co/wp-content/uploads/2019/12/My-First-Million-E08-Gelena-_-Keith-Wasserman-final-1.0.mp4)

* *

- *Listen to this episode [here](https://open.spotify.com/episode/0nXnaRtsS6NXCONgAX27pc?si=UmfBubyfSWGwiF32I86h4g) on Spotify*

Gelena: The partnership was going to dissolve and you guys were just not going to do real estate anymore.

[View full post](https://www.nlopchantamang.com/trends/ebook/articles/ep-8-real-estate-how-the-wassermans-do-what-they-do)

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