---
title: "Central 23: The meme-y, profane answer to Hallmark that’s making $1m a year | Trends by The Hustle"
description: With the financial backing of Tavistock Tutors, Ereira and Shelley launched Central 23 in 2016. It specializes in greeting cards (it’s like a younger, more profane “Hallmark Shoebox”), notepads, and home accessories.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/central23-Jun-10-2021-07-09-37-78-PM.png
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## Central 23: The meme-y, profane answer to Hallmark that’s making $1m a year | Trends by The Hustle

February 4, 2020

*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read dozens of in-depth features [here](https://trends.co/articles/small-business-features/).*

When they were 17, Marcus Ereira and Luke Shelley co-founded a private tutoring company called[ Tavistock Tutors](https://tavistocktutors.com/). Sales rose when they painted a bike fluorescent orange and parked it around private schools in central London as part of a guerilla marketing campaign.

Now, novelty is their main business. With the financial backing of Tavistock Tutors, Ereira and Shelley launched [Central 23](https://mailchi.mp/central23/arethebest) in 2016. It specializes in greeting cards (it’s like a younger, more profane “Hallmark Shoebox”), notepads, and home accessories. Recent examples shared on Central 23’s Instagram include cards with fresh takes on internet memes and one that says, “You’re how old? Fack off.”

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301