---
title: A 5-Part Framework for Building Your Brand Community | Trends by The Hustle
description: If you're trying to build or expand a brand community -- online or in-person -- this 5-part framework will help you think through each step.
---

[Trends - Ebooks ](https://www.nlopchantamang.com/trends/ebook)

# [A 5-Part Framework for Building Your Brand Community | Trends by The Hustle](https://www.nlopchantamang.com/trends/ebook/articles/a-5-part-framework-for-building-your-brand-community)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/ebook/author/aja-frost-ajavuu) | Oct 12, 2020 12:16:51 PM

## Intro

Competitors can copy your product. They can even copy your processes. But no one can ever clone the bonds that exist between you and your people, meaning that [a strong community is one of the only remaining moats](https://trends.co/articles/widen-the-moat-with-community/) between your company and would-be copycats, especially if those copycats try to win on price.

To use a sports analogy — no fan has ever switched teams just because their rival’s jerseys were on sale.

[View full post](https://www.nlopchantamang.com/trends/ebook/articles/a-5-part-framework-for-building-your-brand-community)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Aja Frost @ajavuu"
  },
  "dateModified" : "2021-06-10T19:03:02.585Z",
  "datePublished" : "2020-10-12T12:16:51Z",
  "headline" : "A 5-Part Framework for Building Your Brand Community",
  "image" : {
    "@type" : "ImageObject",
    "height" : 540,
    "url" : "https://f.hubspotusercontent20.net/hubfs/3430677/Imported_Blog_Media/Article-Images-10-Jun-10-2021-07-00-22-59-PM.png",
    "width" : 960
  },
  "mainEntityOfPage" : "https://www.nlopchantamang.com/trends/ebook/articles/a-5-part-framework-for-building-your-brand-community",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Trends - Ebooks"
  }
}
```