---
title: How 7 Thriving Businesses Pivoted in Hard Times |
description: We cover 7 thriving businesses forced to pivot during an unprecedented era, as coronavirus continues to prompt uncertainty.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-03-31-at-10_46_20-AM-Jun-10-2021-07-05-23-26-PM.png
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## How 7 Thriving Businesses Pivoted in Hard Times |

March 31, 2020

This week we’re publishing our third (and likely final) installment of our “Coping with Coronavirus” series (here’s [part 1](https://trends.co/articles/trends-community-as-business-owners-face-the-coronavirus/) and [part 2](https://trends.co/articles/businesses-pivot-as-coronavirus-impact-widens/)).

The final mini-case studies, all from new industries, cover 7 thriving businesses forced to pivot during an unprecedented era:

- **Foodware: **[Final](https://final.co/) — a reusable foodware company that makes collapsible straws — was preparing to launch a reusable fork. But as the consumer landscape shifted sharply, the company decided to launch a Kickstarter campaign for much-needed [reusable sanitizing wipes](https://www.kickstarter.com/projects/finalstraw/finalwipe). *(Sign me up for a box…)*
- **Family Club:  **[The Lane](https://www.thelanesocialclub.com/) — a social club for kids and their families — opened a 7,880 square-foot space just as coronavirus was breaking out in the US. It quickly created a virtual version of its service to support its new members and avoid layoffs.
- **Nursing: **[Next Move](https://www.nextmoveinc.com/) — an agency that places travel nurses — has been rapidly hiring administrative staff to keep up with demand for its services.
- **Veterinarian: **[Pawzy](https://pawzy.co/) — a search tool that connects people to vets in their area — launched a telehealth alternative as its physical location was seeing decreased traffic. *(See our Signal below on telemedicine.)*
- **College Education: **[Knack](https://www.joinknack.com/) — a peer-to-peer tutoring platform — typically works with students in-person. But with social distancing measures, the company is promoting its online-only features and giving away its technology to impacted colleges that were forced to close their in-person tutoring centers. 
- **Sport Beverages: **[LIFEAID Beverage Company](https://www.lifeaidbevco.com/) — a beverage business that makes functional sports drinks for athletes — lost one of its biggest distribution channels with the closure of gyms. But a surge in sales from other outlets has helped it reinvest profits back into its partner gyms to help them weather the storm. *(We’ll drink to that!)*
- **Transportation**: [Swoop](https://swoopapp.com/) — an event transportation app — saw its business evaporate overnight and is pivoting to develop a business management app for its operators.

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**A Reusable Foodware Company Pivots to Wipes**

**The business: **A reusable foodware company that makes collapsible straws; before the coronavirus pandemic hit, the company was about to launch a travel fork.

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301