---
title: "27% Margins: Lessons From the Paper Notebook Business | Trends by The Hustle"
description: Most people would be surprised to learn that Moleskine, a key player in the notebook business, was once publicly traded and reported profit margins nearly 2x that of Coca Cola.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Article-Images-9-Jun-10-2021-07-09-24-79-PM.png
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## 27% Margins: Lessons From the Paper Notebook Business | Trends by The Hustle

September 8, 2020

For a brief time in the mid-2010s the well-known notebook brand Moleskine was listed as a publicly traded company on the Milanese stock exchange. In their 2015 financial statements, they reported a whopping ~27% operating profit margin.

To put that in perspective, during the same year, Coca-Cola reported just [~16.5%](https://investors.coca-colacompany.com/filings-reports/annual-filings-10-k/content/0000021344-20-000006/0000021344-20-000006.pdf).

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/opN6PBSeqCzwWdVHUHcmp7U4kQgFq8NWyMUXmMrPSE2HoJeL9OBNSZ3Wyyst5HpHLODzt4p_gxasXKluOjtNLmrg5irVd6F-3RFhKVIM4Un0OFodc0_SAFVhZ9gnrwiocbLsfXp2-Jun-10-2021-07-09-23-85-PM.png)

***Source: Moleskine 2015 Annual Financial Report***

More than that, their revenue had grown ~30% YoY, and some of their direct retail business (consisting of several dozen Moleskine shops around the world) had grown ~76%.

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

[eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com)

857-829-5301