---
title: Business Trends 2021 Predictions | Trends by The Hustle
description: What would the new year be without a healthy dose of more predictions? We asked each analyst to offer a prediction for 2021, ranging from decentralized finance to Airbnb competitors.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/2021image-Jun-10-2021-07-02-53-05-PM.jpeg
---

# Here it is

[← ](https://www.nlopchantamang.com/investor-relations/news)

## Business Trends 2021 Predictions | Trends by The Hustle

January 5, 2021

*What do we expect for 2021? Here’s what our analysts had to say…*

**Ethan: **Virtual events will be the “San Francisco” of 2021 as people flock back to in-person ASAP. Innovation in virtual gatherings will stall, as existing tech is “good enough” and lacks raving fans after being tainted by the memory of 2020. The only major exception will be [esports](https://trends.co/articles/esports-the-rise-of-the-next-behemoth-in-competitive-sports/) (and Trendster Natasha Miller’s [variety shows](https://trends.co/email/october-1-2020/), of course).

**Julia:** While Bitcoin stole the show in 2020, decentralized finance ([DeFi](https://www.coindesk.com/what-is-defi)) will dominate in 2021. The road might be bumpy, but the total value locked in DeFi will [continue to grow](https://defipulse.com/), spurred by the introduction of [Ethereum 2.0](https://decrypt.co/resources/what-is-ethereum-2-0). As a result, we will see a range of new DeFi innovations and [applications](https://defiprime.com/ethereum) (in addition to insurance, lending, stablecoins, prediction markets, and margin trading — which already exist).   

### About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely.

Learn more at [www.hubspot.com](https://www.hubspot.com/).

### Press Contact

Ellie Flanagan

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