---
title: 2 Ideas for Improving the Distribution of Local Food | Trends by The Hustle
description: "Improving access to local food: WhatsGood connects food producers and restaurants, making local goods more readily available"
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/IMG_8037-1-Jun-10-2021-07-01-59-73-PM.jpg
---

# Here it is

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## 2 Ideas for Improving the Distribution of Local Food | Trends by The Hustle

November 19, 2019

When it comes to food, the buzzwords “fresh” and “local” dominate. About three-fourths of Americans, [according to Gallup](https://news.gallup.com/poll/240515/americans-try-eat-locally-grown-foods.aspx), actively try to consume more local foods.    

Yet at grocery stores across the United States, little of the food is fresh or local. A majority of produce[ is imported](https://www.nytimes.com/2018/03/13/dining/fruit-vegetables-imports.html) from foreign countries. “Next time you’re in the grocery store, pick up those products and take a look,” says Matthew Tortora, founder of WhatsGood. “The organic tomatoes that you’re finding in your grocery store, I could almost guarantee you are either coming from Mexico, Canada, or if not, at best coming from California.”

WhatsGood, which has raised nearly $7m in funding, matches food producers with nearby restaurants and institutions. It also recently began a delivery service of a la carte farm-fresh goods to consumers.  

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