---
title: "Widen the Moat: How and Why to Build a Strong Brand Community | Trends by The Hustle"
description: Think about the biggest sports fan you know. Has that person ever bought a different brand of dish soap because
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---

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# Widen the Moat: How and Why to Build a Strong Brand Community

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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Think about the biggest sports fan you know. Has that person ever bought a different brand of dish soap because it was on sale? Probably.

Now, ask yourself this: Would they *ever* switch teams just because another team’s jerseys were on sale? No way.

*That* is the power of a strong community. 

### When people find an authentic community that they love, they’ll stick with it even when they have options that cost them less, pay them more, or are more prestigious.

### Comments

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