---
title: The Tech Boom in the Beauty Business | Trends by The Hustle
description: Augmented reality and artificial intelligence have revolutionized the beauty business by integrating technology into a typically analog industry
---

<https://www.nlopchantamang.com/trends>

# [The Tech Boom in the Beauty Business | Trends by The Hustle](https://www.nlopchantamang.com/trends/articles/the-tech-boom-in-the-beauty-business)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) | Aug 20, 2019 10:27:40 PM

Beauty YouTube hit 168 *billion* views in 2018—nearly double the previous year’s—and investors pumped $303m into beauty tech startups in early 2018. Now, beauty businesses are investing in tech that lowers the barrier to online skincare purchases.

### **How to capitalize**:

There’s still no single platform that caters specifically to the skincare community. That leaves a huge opportunity to build a place for power users and influencers to share tutorials and regimens, or schedule recurring product orders.

* * *

[View full post](https://www.nlopchantamang.com/trends/articles/the-tech-boom-in-the-beauty-business)

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