---
title: Simon Malls & The Big Business of Future Retail Trends | Trends by The Hustle
description: We assess the big business of retail trends with the most (and least) opportunity, providing a road map for entering the space.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1093138234-scaled-1-May-17-2021-05-59-31-92-PM.jpg
---

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# Simon Malls & The Big Business of Future Retail Trends

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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Brick ‘n mortar retail had a bumpy 2019.

A number of [notable retailers](https://www.cbinsights.com/research/retail-apocalypse-timeline-infographic/) — including Gymboree, Payless Shoes, Forever 21, Sugarfina, and Destination Maternity — declared bankruptcy and, collectively, closed thousands of stores.

While the transition to ecommerce (“Amazon effect”) is often cited as the death knell for physical retail, in-store sales still account for [~90% of the multi-trillion dollar US retail sector](https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf).

Physical retail remains a massive market and Simon Property Group (SPG), America’s largest mall operator, is at the front lines. The company generates >$60B in revenue and operates 206 US properties, including 107 malls.

By analyzing Simon’s retail innovation roadmap, we show you smart strategies for creating impactful products and services in the physical retail space.

In this report, you will find: 

- Why brands are pursuing a multi-channel approach and how you can help digital retailers expand to digital storefronts via a “retail-as-a-service” model.
- Why location-based, offline-to-online, marketing and finance services are attractive opportunities for the next decade of physical retail.
- What you can do with underutilized retail space and resources to help you identify and lease such spaces. 

## **Brick ‘N Mortar is Not Going Anywhere **

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