---
title: How to Put Down Roots in the Online Plant Business | Trends by The Hustle
description: In this deck we show you step-by-step how Sam Parr, founder of The Hustle and Trends, would validate, test, and launch a business based on the research we publish. If you're wondering how to go from idea to income, read this piece.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screenshot-2020-07-13-at-20_06_33-4.png
---

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# How to Put Down Roots in the Online Plant Business

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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Last fall, as we were experimenting with new forms of content, we recorded a session with Sam on how he would build a direct-to-consumer plant brand. We didn’t originally plan on sharing this audio publicly, but in the spirit of experimentation, we thought you might benefit from hearing his thought process in his own words.

Listen to the audio here:

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