---
title: "Lunya: An innovative sleepwear brand scales to $25m | Trends by The Hustle"
description: Lunya focuses on “off-hours wear.” Inexpensive, situational pajamas were out (goodbye, fleece pants with Santa Claus on them). Premium fabrics and innovative designs were in.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-02-17-at-4_19_51-PM-4.png
---

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# Lunya: An innovative sleepwear brand scales to $25m

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read dozens of in-depth features [here](https://trends.co/articles/small-business-features/).*

In 2012, Ashley Merrill found herself going to sleep wearing an outfit she had donned hundreds of times before: her husband’s oversized clothes. She was finally tired of it. *Is this what it’s going to be?*, she asked herself.

Merrill wanted more. But the market was flooded with sleepwear that didn’t feel right — too sexual, or too matronly, or not functional enough. So in 2014, she created “the ultimate business-school project.” A new kind of sleepwear brand.

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