Inside the “Recession-Proof” Industry of Pet Health

Intro

We love to spoil our pets. Even the word “pet” is said to be derived from an old Gaelic term peata, which was used to denote a favorite child before it was ever used to describe an animal kept in the house. People treat their pets like family. 

Nowhere is this more true than among millennials, 82% of whom see pet ownership as a kind of preparation for having kids. As millennials grow to dominate the earning and spending portions of the economy, the pet industry is booming.