54% Profit: A Look Inside the Lucrative Storage Unit Business

Introduction

“That’s the whole meaning of life, isn’t it — trying to find a place for your stuff.” — George Carlin

In 2011, entrepreneur Graham Hill took the stage at TED, and said that Americans had a “stuff” problem. Despite the fact that houses had grown by ~3x over 50 years, Americans were still relying heavily on a 2.2B square foot personal storage industry to house their extra stuff.