---
title: "54% Profit: A Look Inside the Lucrative Storage Unit Business | Trends by The Hustle"
description: There are tons of opportunities in the storage unit business. Here's a look behind the scenes, with insights from insiders on how to thrive.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-156480150-May-17-2021-05-59-33-13-PM.jpg
---

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# 54% Profit: A Look Inside the Lucrative Storage Unit Business

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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## Introduction

> “That’s the whole meaning of life, isn’t it — trying to find a place for your stuff.” — George Carlin

In 2011, entrepreneur Graham Hill [took the stage at TED](https://www.ted.com/talks/graham_hill_less_stuff_more_happiness?language=en#t-45013), and said that Americans had a “stuff” problem. Despite the fact that houses had grown by ~3x over 50 years, Americans were still relying heavily on a 2.2B square foot personal storage industry to house their *extra* stuff.

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