---
title: How Unsplash Grew From 10 Free Photos to 11 Billion Monthly Views |
description: The popular stock image site, Unsplash, has focused on fast growth to grow market share. Now it’s ready to turn the cash faucet on.
---

<https://www.nlopchantamang.com/trends>

# [How Unsplash Grew From 10 Free Photos to 11 Billion Monthly Views |](https://www.nlopchantamang.com/trends/articles/how-unsplash-grew-from-10-free-photos-to-11-billion-monthly-views)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) | Jul 30, 2019 8:08:52 PM

TAKEAWAYS

- Relentless focus is the key to scaling an early-stage startup.
- Provide a tool that helps creators create and you can have a massive business.
- Building and launching side projects is an underrated and effective way to grow revenue.

**When his company** was running low on cash in 2013, Unsplash founder and CEO Mikael Cho and his team set up a basic website that offered 10 free HD photos that anyone could download.

That site — Unsplash.com — now receives more downloads than all of the major stock photography companies *combined*, including Getty, Shutterstock, and Adobe Stock.

[View full post](https://www.nlopchantamang.com/trends/articles/how-unsplash-grew-from-10-free-photos-to-11-billion-monthly-views)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Aja Frost @ajavuu"
  },
  "dateModified" : "2021-05-17T18:09:08.659Z",
  "datePublished" : "2019-07-30T20:08:52Z",
  "headline" : "How Unsplash Grew From 10 Free Photos to 11 Billion Monthly Views",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1798,
    "url" : "https://f.hubspotusercontent20.net/hubfs/3430677/Imported_Blog_Media/lrg-Cho_20190729191743-4.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.nlopchantamang.com/trends/articles/how-unsplash-grew-from-10-free-photos-to-11-billion-monthly-views",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Trends Articles"
  }
}
```