How to build a successful brewery in 2019

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For the average person thinking about starting a brewery, the short answer is don’t do it.

Consider the numbers:

• There are 7.5k breweries in the United States, according to the Brewers Association, up from ~2k in 2011.
• Overall beer sales were down 1% last year (craft was up 4%, but that increase was lower than in recent years).
• Some 27% of brewers experienced sales declines in 2017.