---
title: "Selling Bibles to Young People: How One Company Created a Niche Market for Fancy Bibles"
description: Alabaster is in the business of selling bibles in the Instagram age. Hundreds of other books are ready for their own hip makeovers.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-Psalms-7_20190716054646-May-17-2021-06-07-22-62-PM.jpg
---

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# Selling Bibles to Young People: How One Company Created a Niche Market for Fancy Bibles

[ by test ](https://www.nlopchantamang.com/trends/author/test)

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**What you need to know:** Inspired by faith and minimalist design, a pair of Christian millennials launched Alabaster, a photography-focused Bible publishing company. Early investment capital came from Daniel Fong, founder of $70m furniture business Million Dollar Baby.

**How to capitalize:** Other religious texts are ripe for redesigns that blend ancient wisdom, modern aesthetics, and cultural relevance. And don’t sleep on secular classics with wide fan bases: 2019 saw a [huge set of creative works](https://law.duke.edu/sites/default/files/images/centers/cspd/pdd2019/1923_works_renewed_update2.xlsx) enter the public domain for the first time in 20 years, including hits by heavyweights Willa Cather, Anton Chekov, and Rudyard Kipling. That means anyone can turn a profit on those creative properties with the right approach.

* * *

**The Bible is available** in hundreds of world languages and English translations. But until recently, one tongue was missing: Millennial. 

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