---
title: How Nancy Whiteman Bootstrapped a $25M Cannabis Edibles Business | Trends by The Hustle
description: The edibles business is on track to hit $4.1B in the U.S. and Canada by 2022. Nancy Whiteman helped propel the industry into the biggest cannabis ingestible
---

<https://www.nlopchantamang.com/trends>

# [How Nancy Whiteman Bootstrapped a $25M Cannabis Edibles Business | Trends by The Hustle](https://www.nlopchantamang.com/trends/articles/how-nancy-whiteman-bootstrapped-a-25m-cannabis-edibles-business)

 Written by [Michael Waters](https://www.nlopchantamang.com/trends/author/michael-waters) | Jun 2, 2020 1:06:00 AM

You can trace a direct line between today’s massive cannabis gummies market and Nancy Whiteman. 

Whiteman, an entrepreneur from Colorado, was working as a marketing consultant before she launched a bootstrapped company she took to calling Wana Brands in 2010.

She didn’t have a culinary background. Honestly, before 2010, she didn’t even know that cannabis-infused products existed. But in the past decade, she has spun a decentralized edibles market teeming with off-kilter experiments — THC-infused pizzas and baklavas were not unheard of — into a juggernaut with **$25m in annual revenue**.

[View full post](https://www.nlopchantamang.com/trends/articles/how-nancy-whiteman-bootstrapped-a-25m-cannabis-edibles-business)

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