---
title: How 6 Businesses Managed a Coronavirus Pivot |
description: Last week, we profiled the business impact that coronavirus is having on 6 of our Trends community members. The mini case studies covered the marketing, events, cleaning, beauty, manufacturing, and newsletters industries.
---

<https://www.nlopchantamang.com/trends>

# [How 6 Businesses Managed a Coronavirus Pivot |](https://www.nlopchantamang.com/trends/articles/how-6-businesses-managed-coronavirus-pivot)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) | Mar 24, 2020 5:15:59 PM

Last week, we profiled the business impact that coronavirus is having on [6 of our Trends community members](https://trends.co/articles/). The mini case studies covered the marketing, events, cleaning, beauty, manufacturing, and newsletters industries.

This week, we followed up with 6 more readers across completely different industries to see how their businesses are coping:

1. **Restaurant**: [Fusian](https://www.fusian.com/) — a fast-casual sushi chain based in Ohio — has pivoted to grocery delivery amidst mandatory restaurant closures.
2. **Furniture**: [Deskmate](https://deskmate.co/) — a London-based portable standing desk company — is sourcing new suppliers to meet rising demand for its product as people are forced to WFH. 
3. **Printing:** [Everest Direct Mail and Marketing](https://www.everestdmm.com/) — a print shop that offers integrated direct mail marketing services — is trimming operational expenses, shifting future investments, and “collaborating down the line” with suppliers to help weather the storm.
4. **Catering:** [Topnotch Events](https://www.topnotcheventsnyc.com/) — a catering and staffing company based in New York City — has seen business completely dry up and decided to make a hard coronavirus pivot towards a longtime passion: teaching theatre to kids. 
5. **Pets**: [Pets in the City](https://petsinthecity.com/) — a pet care company based in West Los Angeles — is adjusting to social distancing measures by experimenting with virtual dog training and digital content.
6. **Microbrewery**: [Gloucester Brewing Company](https://www.globrewco.com/) — a small-town microbrewery specializing in ales — closed their taproom and switched to crowler and growler fill.

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## **One Restaurateur Has a Pitch: To Stay Afloat, Become a Grocer**

**The business:** [Fusian](https://www.fusian.com/), a fast-casual sushi chain based in Ohio 

[View full post](https://www.nlopchantamang.com/trends/articles/how-6-businesses-managed-coronavirus-pivot)

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