---
title: "High Margin Breakdowns: Laundry Detergent Edition | Trends by The Hustle"
description: A breakdown of the reasons, opportunities, and strategies behind the laundry detergent industry, a $120B market with 54% margins.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-12-15-at-10_48_09-AM-4.png
---

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# High Margin Breakdowns: Laundry Detergent Edition

[ by Amy McMillen ](https://www.nlopchantamang.com/trends/author/amy-mcmillen)

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***Source: P&G and Unilever annual reports, 2019***

## Key Takeaways

- Procter & Gamble and Unilever, 2 heavyweights in the laundry detergent business, consistently make a significant share of their revenue — and, in particular, their profits — from **fabric care**.
- Consistent innovation around **convenient, sustainable, and premium design** has created high margins for smaller, newer players.
- Entrepreneurs can participate in this space with relatively little expertise (a bestselling bleach alternative has a single ingredient and a **97% profit margin**).

## Inside the Margins

Liquid detergent has historically had high profits, thanks to its reliance on water as a main ingredient and consumers’ tendency to [over-pour](https://www.wsj.com/articles/SB10001424127887323916304578400521297972496).

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