---
title: "Ep 8: Real Estate - How The Wassermans Do What They Do | Trends by The Hustle"
description: Building Native deodorant from nothing to a $100m acquisition with founder Suleman Ali. Host Shaan Puri of My First Million dives into the brand's story
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/event_banner-May-17-2021-05-59-22-05-PM.jpg
---

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# Ep 8: Real Estate – How The Wassermans Do What They Do

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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We have on Gelena (@gelenasays) & Keith Wasserman (@Keith_Wasserman), a husband and wife Real Estate duo who borrowed $5k during the end of the 2008 recession and have turned it into a $1.3 billion dollar portfolio.  
[https://trends.co/wp-content/uploads/2019/12/My-First-Million-E08-Gelena-_-Keith-Wasserman-final-1.0.mp4](https://trends.co/wp-content/uploads/2019/12/My-First-Million-E08-Gelena-_-Keith-Wasserman-final-1.0.mp4)

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- *Listen to this episode [here](https://open.spotify.com/episode/0nXnaRtsS6NXCONgAX27pc?si=UmfBubyfSWGwiF32I86h4g) on Spotify*

Gelena: The partnership was going to dissolve and you guys were just not going to do real estate anymore.

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