---
title: "Diversifying Revenue: Strategies from 1-800-Flowers. | Trends by The Hustle"
description: Learn how holiday-centered businesses can create more consistent revenue throughout the year.
---

<https://www.nlopchantamang.com/trends>

# [Diversifying Revenue: Strategies from 1-800-Flowers. | Trends by The Hustle](https://www.nlopchantamang.com/trends/articles/diversifying-revenue-strategies-from-1-800-flowers)

 Written by [Amy McMillen](https://www.nlopchantamang.com/trends/author/amy-mcmillen) | Feb 23, 2021 12:38:56 AM

Valentine’s Day got us thinking about how entire companies are built around certain holidays. But outside of these times, how do holiday-reliant businesses diversify their revenue? 

To find out, we combed through dozens of SEC filings, cross-referenced them with Google search data on several holiday-reliant companies, and gathered lessons from one company — 1-800-Flowers — that has figured out ways to produce strong revenue streams outside of popular flower days. 

Google searches for 1-800-Flowers spike on both Valentine’s Day and Mother’s Day. Searches for Party City crest on Halloween. And many people come calling for Canada Goose around Christmas. 

[View full post](https://www.nlopchantamang.com/trends/articles/diversifying-revenue-strategies-from-1-800-flowers)

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