---
title: Curiosity May Have Killed the Cat, But It’ll Grow Your Business Like Crazy | Trends by The Hustle
description: Sam is growing the podcast like crazy, so we sat down to unpack his top tips for getting people to subscribe.
---

<https://www.nlopchantamang.com/trends>

# [Curiosity May Have Killed the Cat, But It’ll Grow Your Business Like Crazy | Trends by The Hustle](https://www.nlopchantamang.com/trends/articles/curiosity-may-have-killed-the-cat-but-itll-grow-your-business-like-crazy)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu) | May 4, 2021 6:05:01 AM

When it comes to growing a business, our guy Sam Parr is a bit of a coyote trickster. He’s a benevolent troublemaker whose tactics are reminiscent of showmen like P.T. Barnum, Ben Franklin, and others. For example:

- **The marketing for Southern Sam’s,** his chain of hot-dog carts that sold “weiners as big as a baby’s arm.”

- **Early *Hustle* stories published under pen names** like Steve Garcia, Sid Finch, and Steph Whitfield to make the team seem bigger.
- **A Black Friday sale made to look like a leaked internal email** sold hundreds of thousands of dollars in *Trends* subscriptions in a few days.

Sam doesn’t take himself too seriously. Most of the time, his stunts are driven by his sense of humor and a desire to entertain.

[View full post](https://www.nlopchantamang.com/trends/articles/curiosity-may-have-killed-the-cat-but-itll-grow-your-business-like-crazy)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Aja Frost @ajavuu"
  },
  "dateModified" : "2021-05-17T18:08:50.714Z",
  "datePublished" : "2021-05-04T06:05:01Z",
  "headline" : "Curiosity May Have Killed the Cat, But It’ll Grow Your Business Like Crazy",
  "image" : {
    "@type" : "ImageObject",
    "height" : 796,
    "url" : "https://f.hubspotusercontent20.net/hubfs/3430677/Imported_Blog_Media/Screenshot-2021-05-04-at-09_09_27-4.png",
    "width" : 900
  },
  "mainEntityOfPage" : "https://www.nlopchantamang.com/trends/articles/curiosity-may-have-killed-the-cat-but-itll-grow-your-business-like-crazy",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Trends Articles"
  }
}
```