---
title: "Cashing in on Canvas: The Sneaker Resale Market | Trends by The Hustle"
description: The secondary market for limited-release sneakers is minting money for teenage sneakerheads and VCs as the resale market is estimated to be worth $2B a year
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-sneak_20190705112658-4.jpg
---

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# Cashing in on Canvas

[ by Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)

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**First, you need a bot.** They go by names like Easycop, SoleSlayer, and RSVP Kingz, and their automated software promises to help you snag the latest/greatest sneakers a few crucial seconds faster than mere humans. Sure, bots aren’t cheap — nor, by the way, are they smiled upon by Nike and Adidas — but what’s a few hundred bucks to a budding sneaker entrepreneur?

The secondary market for limited-release sneakers has blown up in the last few years. Gone are the days when Jordans reigned unchallenged. Now sneakers you’ve probably never heard of (Air Foamposite One Tianjins, anyone?) sell for more than a package trip to the Caymans. An entire industry has sprung up to service the obsession, with apps like GOAT, Stadium Goods, and StockX, the latter of which allows you to chart price fluctuations and pretend your shoe rack is a hedge fund.

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](https://www.nlopchantamang.com/trends/articles/james-reinhart-on-turning-trash-into-treasure-in-the-resale-industry)

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## [James Reinhart on Turning Trash into Treasure in the Resale Industry](https://www.nlopchantamang.com/trends/articles/james-reinhart-on-turning-trash-into-treasure-in-the-resale-industry)

In 2009, long before the “resale market” had picked up steam, thredUP incorporated. Now, 10 years later, they’ve...

[ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)  Sep 10, 2019 7:05:37 PM

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## [The Power of Emotional Contrast in Marketing](https://www.nlopchantamang.com/trends/articles/contrast-marketing)

The average supermarket carries [~47k products](https://www.consumerreports.org/cro/magazine/2014/03/too-many-product-choices-in-supermarkets/index.htm#:~:text=We%20eyeballed%2053%20varieties.,Marketing%20Institute%2C%20a%20trade%20group.), many of which compete against each other for your attention. To...

[ Aja Frost @ajavuu ](https://www.nlopchantamang.com/trends/author/aja-frost-ajavuu)  Apr 5, 2021 2:56:46 PM